Cremosi Gelato

Cremosi is a premium gelato brand that promises all-natural ingredients. Consist of two flavors include Salted Caramel and Dark Chocolate Mandorla. This project's challenge resides in maintaining the all-natural ingredient concept while delivering the product a luxurious appearance. To Interpret the brand voice, I designed a visual identity that captured their premium concept as a solution. Earthy hues were used, paired with illustrations of the flavors to add a hint of natural aspects. I utilized the premium matte material package and the serif typeface for the texts in order to give the products a high quality appearance. The project's target audience consists of working groups with moderate to high income levels.