HOROSS | horoscope application collaborated with GUCCI

HOROSS is a mobile application that provides you the most accurate and compelling forecasts.
Hoross forecasts are work, relationship and health : including Pick a Card (Tarot), Yearly Horoscope and Live. Since Gucci has always collaborated with several fashion industry but not with an astrological product. I believe collaborating with "Hoross" would add a touch of luxury to the product while also maintaining its identity as well. Hoross will create a campaign with Gucci where the sets of Tarot cards will be design with "The New Flora" collection. This campaign will bring a fresh perspective to the Gucci brand, both in terms of variety and novelty.

WHY "THE NEW FLORA" ?
This collection evoked vintage but also eclectic feelings, and I believe the patterns will be a great combination with the art nouveau style.

The challenge I encountered throughout the project was that I intended the application to reach my target audience, which is Generation Z. In terms of design, horoscope sites online do not particularly target younger age groups, therefore I devised a method to include a brand which interacts with the new generation, Gucci. The addition of an electric theme and the application's modern style design make it an effective solution.