Layer

There are several Thai traditional desserts in the present period, however they are not well recognized among the new generations of Thais. Khanom chan, a traditional Thai delicacy is our product. With old style uncreative packaging and marketing made khanom chan unpopular toward the new generation as people this day are into the social media. LAYER attempts to enhance khanom chan as for modernity and bring back the glimpse of Thai tradition.

The Brand name is derived from Thai word: "chan" from khanom chan which "chan" means layer or layers.

The obstacles in modernizing a traditional dessert with a contemporary design branding was that the idea of a traditional dessert felt dated, making it difficult to target a younger audience and make product feel fresh.The solution in this case was to provide the color palette of the brand as a whole more exciting and appealing to the eyes of the new generation, which I believe is apparent. The main hues were pastels. The logo's typography is block design and is in both English and Thai. The branding included a stationery set, packaging design, and environmental graphic design.